The Mobext Blog
Get Updates on the latest engagements and achievements of Mobext.
February 22, 2018
MESSAGING RELOADED: How the Unfolding Business Messaging Wars will Usher in the Era of One-to-One Marketing at Scale
In the past couple of months, several major developments have happened in the business-to-consumer (B2C) messaging space that promise to shake up the messaging industry in a major way. Facebook, WhatsApp and Apple have all made available to their business customers tools that will allow them to conn...
February 14, 2018
Advertising in general has always been plagued by 'buzzwords', 'trends' and 'studies', more often than not propagated by advertisers and marketers trying to woo and wow potential clients. It's common for complicated sounding jargon to be thrown around a meeting room or an email: "Where's the big ide...
February 12, 2018
After Facebook announced a major algorithm change in its NewsFeed early January of this year, publishers and brands are now forced to re-think their content distribution strategy (they should have expected this given what happened 3 years ago when Facebook forced brands to pay for reach). With this ...