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February 08, 2018

Investing in Innovation

Last weekend of January, I was invited by Business World and SparkUp to give a talk to students from Far Eastern University on Investing in Innovation. It was a decent sized event, where about 80 students were in attendance as well as other members of the faculty and media. But more importantly it w...
February 08, 2018

4 Steps to Achieve a More Successful Content Marketing Campaign

You really cannot discount the power of good content. It can move you, inspire you, give you the #feels, and yes even motivate you to become a fan, to buy, to become invested. Content comes in all shapes and sizes too--from a long, lengthy series of #hugot videos to a single tweet. Even fake news an...
February 08, 2018

Snapshot of the Filipino Internet Audience (and Why You Have to Invest in Better Video Ads and Meaningful Digital Advertising)

We Are Social has released its latest Global Overview of Digital in 2018. There’s been quite a few updates since 2017, and it only shows how much the Digital landscape is growing. Let’s take a closer look.   Internet Audience Snapshot: Philippines Highlights Globally, there are ...
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