Mobext Philippines, the mobile-first creative digital agency arm of Havas, has been awarded the digital business of Krispy Kreme Philippines.

The agency will handle social media, digital media planning and buying while strengthening the brand’s eCommerce business.

“We have been working on Krispy Kreme’s mobile initiatives for several years now, picking up numerous awards along the way,” said Mobext Philippines CEO Arthur Policarpio, “Now, our job is to create digital experiences that will delight the doughnut lover in all of us.”

Under the guidance of Mobext, Krispy Kreme has significantly grown its mobile-first digital footprint, growing its app user base to almost 300,000, and generating millions in revenues.  With its new full digital mandate, Mobext aims to integrate its mobile-first initiatives for Krispy Kreme with the rest of the digital marketing mix.