August 16, 2018
The Right Mix: Finding the Social Media Platforms That Work For Your Brand
Almost half of the world’s population is already on social media, and there’s no indication that this trend will subside anytime soon. Back track a few years ago, when brands are questioning the viability of social media as an effective communication platform – and then compar...
August 13, 2018
The 7 Mobile Marketing Moments
A New Framework for Marketing in Today’s Mobile-First Era
July 11, 2018
Storytelling in Six Seconds or Less: Content Snacking in the Mobile Era
For those readers old enough to have practiced the brand marketing profession during early years of the 21st century, the flagship component of the marketing plan was the iconic 30-second television commercial. Did people really “love” the 30-second length of television ads? In reality, the 30-second length was driven not so much by best practice, nor by consumer preference, b...