April 17, 2018
When Comments Turn Into Complaints: Dealing With Consumers On Social
When was the last time you complained to a brand using Facebook or Twitter? Last month? A day? Severalminutes ago? How did the brand respond? Were you satisfied with their answer? Could the brand have done betterin handling your complaint?
For many consumers today, social media has become the go-to platform to air a concern or grievance – a digital hotline if you will.According to...
February 22, 2018
MESSAGING RELOADED: How the Unfolding Business Messaging Wars will Usher in the Era of One-to-One Marketing at Scale
In the past couple of months, several major developments have happened in the business-to-consumer (B2C) messaging space that promise to shake up the messaging industry in a major way. Facebook, WhatsApp and Apple have all made available to their business customers tools that will allow them to connect their businesses more easily to mobile users via messaging.